Mega Familiarisation Programme or Mega Fam is Tourism Malaysia campaign trail for global media audiences. Malaysia invited over 1000 participants from international print, television and the internet media companies to its events since its inception.
The Mega Fam programme is organised with the support from local and foreign airlines, Malaysian hotels and state governments. Established in the year 2000, it is part of Tourism Malaysia’s promotional strategy to create greater awareness of Malaysia as a tourist destination. Its main objective is to offer participants a personal experience of the myriad attractions, tourist destinations, and products and services in Malaysia in order to help develop tour packages and generate publicity on the country as a preferred destination for leisure and business.
In 2017, a total of 41 guests from eight countries participated in two Mega Fam events. 10 guests were representatives from travel agencies, 29 were media representatives, while two were corporate guests. The Mega Fam programme generated RM2,619,899.73 worth of commercial value from 25 published feature articles in international publications, 28 documentaries and online media broadcasts.