PHNOM PENH: On 6th May 2023 To celebrate the opening of its second store in Cambodia, Coach introduces the Tabby Shop, a colorful and fun experience celebrating self-expression and the defining moments that make us who we are.
Spotlighting the house’s iconic Tabby bag reimagined in bold, bright colors, the new store offers an immersive experience that encourages customers to express every flavor of themselves and enjoy some sweet treats.
Spanning over two weeks, the Tabby Shop captures the house’s distinctive New York attitude and heritage, playfully reimagined through the bold and expressive lens of the next generation. Visitors will be able to redeem complimentary ice cream uniquely crafted by local ice cream shop, Lyly Cream.
Inspired by the colors of the Tabby bag, visitors can choose from 5 different flavors Coconut, Mango Passionfruit, Mint Choco, Strawberry, and Taro as well as redeem Coach Tabby stickers when they follow Coach Cambodia’s official Telegram channel, @Coach Cambodia.
In celebration of the expressive spirit Tabby inspired the new store will also feature a craftsmanship bar, the house’s first monogramming service in Cambodia, where customers can personalize their Coach tags with monogramming by a Coach expert craftsperson.
Envisioned by Coach Creative Director Stuart Vevers as a reimagination of an archival bag from the 70s and featuring Coach’s Signature hardware, the Tabby captures the brand’s quintessential American design language of character and craftsmanship, reimagined through the lens of the next generation in self-expression.
The Coach Tabby Shop will be open from May 6th till May 21st at AEON Mall Mean Chey, Ground Floor. Customers can shop the latest Tabby bags and discover the house’s Spring 2023 collection.
ABOUT COACH: Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last for you to be yourself in. Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.
Photo: SNAPP Media