ECCO Denmark Brand Open First Store in the Kingdom of Cambodia

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Phnom Penh: Saturday, 11th January 2020 Ecco, the Danish global shoe brand opened the first store in the kingdom of Cambodia at Aeon Mall Phnom Penh. The grand opening two-hour event showcased their latest shoe range in a series of fast-paced runway presentations to a myriad of guests, influencers and media.

The new outlet location, based on ECCOs new Prime Outlet concept, was specifically developed for premium locations and offers most of the local ECCO collection, stocking both men’s and women’s ranges.

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It combines exclusive product presentation with integrated yet discrete storage, presenting itself with bright, white and high-gloss Scandinavian-inspired fixtures in combination with symbolic brand features, which is very much in line with the spirit of the ECCO shoes.

An added opening surprise was that the first 100 customers who purchased any items were gifted with a customized embossed leather shoehorn with their purchase.

Mr. PUM Sorya, Managing Director in Cambodia said, “I am excited to be able to introduce and welcome new and our loyal customers to our new store, where I am confident that we will be a successful part of the local business environment”.

As a family-owned business based on craftsmanship, this Danish shoe manufacturer has gathered valuable know-how for more than 50 years. Founded in 1963, the company has been successful in consistently pushing innovation, running its own tanneries and shoe factories, controlling the majority of the value chain and thereby guaranteeing extraordinary quality. With a strong focus on premium, high-quality leathers and innovative comfort platforms, ECCO offers a broad product range for the entire family.

ECCO is one of the world’s leading shoe brands, combining style and comfort. Its success is built on products with great fit and top-quality leathers. ECCO is a highly responsible company that owns and manages every aspect of the value chain from leather and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 99 countries from over 2,250 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs 21,300 people worldwide.

About ECCO: ECCO is one of the world’s leading shoe brands, combining style and comfort. Its success is built on products with great fit and top-quality leathers. ECCO is a highly responsible company that owns and manages every aspect of the value chain from leather and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 99 countries from over 2,250 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs 21,300 people worldwide.

Photo by: Supplied