Phnom Penh: Cambodia’s evolving hospitality landscape was recently brought into the spotlight as The Ascott Limited successfully hosted its first-ever Media FAM Trip 2026, a curated program for leading media and content creators. The program offered an in-depth perspective on how Phnom Penh is evolving as a premier destination for modern travelers seeking more than conventional hotel stays.
Oakwood Premier Phnom Penh served as the trip’s central hub, exemplifying a sophisticated approach to serviced living that blends contemporary comfort with lifestyle-driven experiences.
Guests engaged in curated dining experiences at Senses Restaurant and stylish cocktail evenings at Churchill’s Whisky & Cigar Bar and unique brand activations such as “All You Knead is Comfort – Destroyer Burger.” The property demonstrated how hospitality can seamlessly combine comfort, social connection, and memorable city experiences.
Beyond Oakwood, the journey led participants to its sister properties in the city—Citadines Flatiron Phnom Penh and Somerset Norodom Phnom Penh, each property reflecting a distinct approach to serviced living. Collectively, these properties demonstrated the breadth and flexibility of The Ascott Limited’s ecosystem—accommodating the diverse needs of business executives, long-stay residents, and lifestyle-focused travelers alike while seamlessly integrating the Ascott Star Rewards loyalty program.
Through the concept of “Stay Your Way—Stay Cambodia,” this media FAM trip underscored Phnom Penh’s emergence as a vibrant city to explore, live, and engage with. By combining thoughtful hospitality, curated cultural insights, and immersive lifestyle experiences, participants gained a holistic view of the capital’s evolving urban fabric and its growing appeal to discerning travelers.
Following the success of this inaugural edition, Ascott Cambodia is already planning the second edition of the Media FAM Trip, with the aim of welcoming more regional and international media partners to further experience Cambodia’s evolving lifestyle and hospitality landscape.
Building on the momentum of this first programme, future editions are expected to expand the experience with new collaborations, creative activations, and deeper explorations of Phnom Penh’s culture, cuisine, and urban lifestyle.
As the inaugural Media FAM trip concludes, one message remains clear: Phnom Penh is no longer simply a destination to visit—it is a city to experience, to connect, and to stay in comfort. And with properties like Oakwood Premier Phnom Penh leading the way, Cambodia’s modern hospitality story is only just beginning.
Photo by: Supplied
