On February 20, 2025 the LIN Chamber of Commerce Singapore (LCCS) has officially unveiled its new brand identity, marking a transformative shift from a traditional surname-based organisation to a dynamic business hub focused on regional growth and cross-border collaboration. The rebranding, revealed at the inaugural Global Business Insights Conference, signals the Chamber’s commitment to fostering innovation, partnership, and business expansion.
The redefined LCCS now positions itself as an inclusive platform for entrepreneurs, SMEs, and corporate leaders across various sectors. The event also saw the launch of a new digital member portal, aimed at enhancing connectivity and streamlining access to resources for businesses in the Chamber’s network.
In his address, LCCS Council Chairman Jeremy Lim outlined the organisation’s refreshed mission. “We remain rooted in Singapore’s multicultural heritage, but today we are embracing a broader role. Our vision is to be a catalyst for sustainable growth and regional collaboration,” he said.
The Chamber’s goals include empowering businesses through innovation, creating stronger links between Singapore, China, and ASEAN, and promoting diversity alongside cultural heritage.
In line with these objectives, LCCS announced strategic partnerships with several regional organisations, including the Singapore Club Cambodia, the Singapore Chamber of Commerce in Cambodia (SCC), and the China Singapore General Chamber of Young Entrepreneurs (CSGCYE), to open up new opportunities for trade, investment, and technological collaboration across Asia.
A key initiative to drive regional expansion is the upcoming Guangzhou Business Mission, which will give Singaporean businesses access to Chinese government officials and investors.
“We are committed to helping our members stay competitive on the global stage,” Chairman Lim stated. “Through these initiatives, we aim to strengthen Singapore’s position as a leading business hub and create a community that empowers growth and innovation.”
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